The Fanatics Playbook: How to Build an Empire on Fandom

The inside story of how one company went from selling jerseys to owning the entire fan experience.

Hey there, smart friend! 👋

Ever tried to get a championship t-shirt right after your team wins, only to find it's sold out everywhere? Or maybe you wanted to find a jersey, a signed ball, and a place to bet on the next game, but you had to jump between a bunch of different websites? It's just a clunky mess, isn't it?

Today, we're diving into the story of…